Susanna Newsonen is the one and only Happyologist®. She is a happiness life coach and keynote speaker. She uses the science of positive psychology to help you to kill your self-doubt, embrace positive thinking, and build a lifestyle you love. She is the author of Happiness is Here and Screw Finding Your Passion. She is a published researcher, a TEDx speaker, an online columnist, and a regular commentator in the media from the BBC to The Huffington Post and more.

Her corporate client list ranges across industries, including American Express, BMW, Kellogg’s, Lululemon Athletica and 20th Century Fox Home Entertainment to name a few. In her free time she is a competitive dressage rider with Olympic ambitions. She adores dogs and believes we can learn a lot from our four-legged furry friends. She inspires and educates her loyal following through her blog at

You can also find Susanna on Facebook, Twitter and Instagram. A more detailed account of her career can be found on LinkedIn.

Featured Press

BBC Radio

IMD Business School


Boots Health & Beauty

Yahoo Style

UK Entrepreneurs

Entrepreneur on Fire

2inspire Network

Marie Claire


The New Day newspaper

Marie Claire

The Northern Echo

The Guardian newspaper

Best You magazine

BBC Radio London

The Northern Echo

Women’s Health magazine

The Independent newspaper

The Independent newspaper

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BBC Radio 4

The Northern Echo newspaper

The Northern Echo

Women's Health magazine

Women’s Health magazine

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BBC Tees Radio

Happyologist in Candis Club magazine

Candis Club magazine

Marie Claire

Marie Claire

Happyologist on habits in Psychologies

Psychologies magazine


Thrive magazine 


Migrant Woman magazine 


Psychologies magazine 


UEL Alumni magazine 

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Online Columns





Past Keynote Talks

Click on the image to be taken to the fully filmed talk.

‘Screw Finding Your Passion’ at Festival of Doers

‘Screw Finding Your Passion’ at Brainwash Festival

‘Choose Happiness’ at Sheerluxe Women’s Day


‘The Art of Happiness’ at TEDxBrighton

From purpose to passion

‘From Purpose to Passion’ at TEDxSquareMile

Why a smile shapes your future

‘Why Your Smile Shapes Your Future’ at underground event

Passion and Courage at PurpleBeach

‘Passion and Courage’ at PurpleBeach Conference

The secret to living a life with passion

‘The Secret to Living a Life with Passion’ at TEDxRussellSquare


Published Research


A passionate way of being: A qualitative study revealing the passion spiral‘ in the International Journal of Psychological Research (Autumn 2014) with co-author Dr Tim Lomas.

This qualitative grounded theory analysis revealed a passionate way of being, with passion being located in the individual rather than in a specific activity. A new phenomenon to positive psychology, a passionate way of being is about having a purpose, creating positive impact, and pursuing variety. These key elements, amongst others, created a reinforcing, self-sustaining spiral, which offered a new route to happiness. Download the paper here >


Halonen_OccupationalmeaningfulnessThe effect of occupational meaningfulness on occupational commitment‘ in the International Journal of Psychological Research (Autumn 2013) with co-authors Itai Ivtzan and Emily Sorensen.

This correlational analysis demonstrated that occupational commitment is positively correlated with occupational meaningfulness. People who saw their work contributing to their own personal meaning in life were more wholeheartedly committed to their work. Such results show the importance of learning to find meaning at work and how it contributes to one’s commitment to their role. Download the paper here >

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