You’re tired of delaying happiness, doubting your decisions and being in a constant state of overwhelm (like I was).

You want to find a consistent level of happiness, become more confident in your desires and stop being so easily influenced by the people around you (like I wanted).

You need someone to help you to become more positive and assertive, so that you’re honest about what it is that you truly want and how you can go after it with confidence (like I did).

That’s exactly where I come in.

I’m Susanna Newsonen, the Happyologist, and my mission is to make happiness happen for you.

I want to teach you to unlock your happiness from within so it can fuel your success and fulfilment in your career, relationships and life.

I’ve mastered the science of happiness both literally and personally. I left an unhappy corporate life to complete a Masters of Science in Applied Positive Psychology and to become a qualified life coach. I quit pessimistic thinking and trained myself to become an optimist. Along the way, I coined the title ‘Happyologist’ for myself, because it describes exactly what I do.

Much like a personal trainer helps their clients to create stronger and fitter bodies so they can reach their health goals, I help my clients to create happier, more productive and more creative minds so they can reach their life and career goals. After all, it’s happiness that fuels success, not success that fuels happiness (and science has proved that!).

Through my coaching programs, I give ambitious people like you practical and actionable guidance so you can:

  • Kill self-doubt by becoming more confident in who you are
  • Get clear on what you want and how to get it
  • Eliminate stress and anxiety by overcoming negative thinking
  • Replace the habits which hold you back with new ones that push you towards your goals
  • Build a lifestyle that fills your heart with passion and purpose whilst also fuelling your success (be it in your career, relationships or everyday life)

How am I different from other life coaches?

  • I offer a clear, tangible outcome at the end of every session
  • I have a scientific background on top of my life coaching qualification
  • I bring in exercises which have been proven to be effective
  • I am specialised in happiness – and isn’t that the ultimate life goal?
  • I connect you not only to your mind but also to your intuition
  • I offer extra support and give homework in between sessions

Click here to learn more about my coaching.

I also deliver self-study online courses as an alternative to coaching. These are full of useful insights and practical tips on getting you where you want to go. You can find out more about my online courses here.

Finally, I also work with corporate clients delivering talks for audiences ranging from five to five thousand. You can find out more about my speaking here.

My Life Besides Being the Happyologist®:

I’m a Swedish born Finnish national raised all around the world. This has resulted in quite a mix mash personality: think Finnish introvert + Brazilian spirit + Swedish cosiness + German efficiency + Dutch directness! Today, I’m based in rural Southern France, where I enjoy the calm and quiet of the nature that surrounds me. I spend most my days writing, riding my horse Mickey, and playing with my pup Bond. 


I love hiking on remote paths and I love to laugh out loud with my best friends (which include my amazing mom). Family is number one to me and I always make time to see them (be it by hopping on a plane or buzzing them on FaceTime).

I believe intuition is my best guidance and whenever I listen to it, life gives me something crazy good. That’s why I also practice mindfulness daily – to stay in touch with my intuition and connect with the incredible sense of gratitude I feel for everything I have. I truly love life.

The Professional Bio:

Susanna Newsonen is the one and only Happyologist® – a happiness life coach and keynote speaker. She uses the science of positive psychology to help you to kill your self-doubt, embrace positive thinking, and build a lifestyle you love. She is the author of Happiness is Here and Screw Finding Your Passion. She is a published researcher, a TEDx speaker, an online columnist, and a regular commentator in the media from the BBC to The Huffington Post and more.

Her corporate client list ranges across industries, including American Express, BMW, Kellogg’s, Lululemon Athletica and 20th Century Fox Home Entertainment to name a few. In her free time, she is a competitive dressage rider with Olympic ambitions. She adores dogs and believes we can learn a lot from our four-legged furry friends. She inspires and educates her loyal following through her blog at Happyologist.co.uk.

You can follow Susanna on FacebookTwitter and Instagram for daily doses of inspiration. Click here to see her latest press coverage, filmed talks, and published research.

For a full career background, check out her LinkedIn.

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